the bureau of li pallas

''If you think of Brick, you say to Brick, ‘What do you want, Brick?’ And Brick says to you,

 

‘I like an Arch.’

And if you say to Brick, ‘Look, arches are expensive, and I can use a concrete lintel over you. What do you think of that, Brick?’ Brick says, ‘I like an Arch.’ And it’s important, you see, that you honor the material that you use. [..] You can only do it if you honor the brick and glorify the brick instead of shortchanging it.''

 —Louis Kahn. Transcribed from the 2003 documentary 'My Architect: A Son’s Journey by Nathaniel Kahn'. Master class at Penn, 1971.

 
 
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there is an architecture to layout

Kerning, leading, font choices, balance of white space, thumb-holds, adjusting the metrics for optics... the digestibility of information depends upon how it is nested within an aesthetic structure. Excellence takes time to cultivate. You want a designer with years of formal training and workplace experience.

 

Aesthetics are easily adaptable but years of knowledge and training cannot be quickly learned.

 
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Marketing

various final and mock up designs of logos, mailings, packaging, email blasts, etc.

 

Book Design

To purchase any of the following please click on the following titles:  Everything I Know I Learned From Rock Stars by Bill Paige

GELSTRONG by Mark Gelinas  Out The Door! by M.L.Collins  

A Beautiful Resistance  by various authors  

Ten Thousand Smiles by Peter Lagarias  UNBLINKING LENS  III by Wayne Schoenfeld

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Li Pallas' faith rests firmly in the power of asymmetry, chaos, imperfection, agency, and secrets shared in pillow forts that illuminate the innate altruism existing potentially/kinetically inside you. She has been steeped in the traditional old school techniques of form and function, such as minimizing the use of orphans and widows and the mathematics of constructing a formal grid, and takes great pride in boldly imbuing these methods into striking contemporary arrangements. She takes on print and digital graphic projects of many shapes and sizes but prefers projects that reflect her aesthetics and ethical concerns. She also writes theory. 

She self devised a major in "Relational Design" from Prescott College and holds a masters in Artist Books from the Corcoran College of Art and Design. 

 

 

 

Design for Print|Web 

 
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Praise

 

Pam Broom, Director The Reconciliation Institute

Li is a very accomplished graphic artist. She is an excellent listener and observer and is able to translate your vision into a much appreciated work of beauty! 

Rhyd Wildermuth, Director G+R Publishing

Li Pallas's creative work is relentlessly professional and astounding. Likewise, her ability to help print editors, writers, and artists understand the design and layout process in a clear and helpful way have vastly eased potential tensions during the production process.
More than anything, however, Li Pallas has been immeasurably essential both to our growth and development. Her experience, patience, and grace with less-experienced collaborative partners has really been what has helped us become what we are.
Li does incredible work with very little guidance, and excels greatly when given the freedom to enact her vision.

 

I'd love to hear from you!

I take on freelance projects in branding, book design, print media, and digital promotion in Los Angeles and remotely. Please fill out the form below for a quote. If you are interested in yoga classes or yoga related services, please also use the contact form for inquiries or to be added to my mailing list.

 
 
 
 
 
 
 
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